The “Bubble Gum Blunder” sounds like an intriguing title right? Well it’s actually quite a funny story (which didn’t seem too funny at the time) when I took a mistake I made and turned it into a marketing opportunity!
A New Business Opportunity…
It all happened several years ago when I was the Marketing Director at an accounting firm. We had just formed an agreement with a national franchise and were strategizing on how to best promote it to their 500+ franchisees across the country. Now you have to remember this was for an accounting firm and let’s face it, no one really wants to hear from an accounting firm so our challenge was that much greater.
In the end, we came up with a really cool, multi-medium, outreach campaign with 5 components (side note: I might be a bit biased as I created it). Our goal was to not only promote the agreement, but show them we were a “fun” accounting firm to work with and of course convert them into customers.
Read the whole article here.